Sneaker Tokyo vol.3 ‘PUMA’

Sneaker Tokyo vol.3 ‘PUMA’

PUMA produced masterpiece lines like "Clyde" and "Suede." PUMA was one of the first in collaborating with other fashion labels like Jil Sander or Alexander McQueen. PUMA supports topnotch athletes from under their feet: PUMA has many faces, and no one has seen truly what the company is, until this definitive publication makes public everything from their head office in Herzogenaurach, the past and future of legendary Clyde line to all products from the mysterious "The LIST." This book features interviews with "PUMANIA" worldwide, including Usain Bolt.  Read more …
The Real McCoy´s 2016 Japan Magazine.

The Real McCoy´s 2016 Japan Magazine.

As the Wall Street Journal's cultural magazine, WSJ often takes a global view on the business of fashion. This issue, out this week, they've delved into the idea that perfection-obsessed Japanese entrepreneurs like Hitoshi Tsujimoto — of the Real McCoy's and NYLON stores — make "American clothes" better than we do here in the States. "None of this would be particularly surprising — blue jeans, college sweatshirts, and other American fashions were popular the world over — if not for the fact that Tsujimoto and others like him would go on to design and construct versions of iconic American…Read more …